About The Candidate
Abdullah Hammoud is an American politician who served as State Representative for Michigan House District 15 from 2017 to 2021. On November 2, 2021, he was elected mayor of Dearborn, Michigan, making him the city's first Arab-American and Muslim mayor. Visual Lion produced his full campaign video strategy — 7 distinct formats optimized across platforms — achieving over 3.8M total impressions and 280K+ reach.
Strategic Insights
15-second ads were viewed in full 4.2x more than 30-second ads, and 13.2x more than 60-second ads on social platforms.
The 15-second format created a 7–10% increase in Brand Lift over longer formats.
Arabic subtitled video had a 26% higher view-through rate on PreRoll/OTT platforms.
Arabic subtitled video had 24% higher retention at the halfway point on social media.