Political Campaign Video Production

Campaigns run on a short clock, and your video has to keep up. Visual Lion is a Metro Detroit video production company that builds campaign ads, candidate bio videos, rally coverage, and social content for races across Michigan, from city council and mayor to statewide efforts and party organizations.

We have produced more than 20 videos for the Michigan Democratic Party, including coverage of the 2024 Democratic National Convention and a Michigan rally headlined by President Barack Obama. We also produced the full video strategy for Abdullah Hammoud's 2021 campaign for Mayor of Dearborn. We work with campaigns of any party. The MDP work shows the scale and pace we can handle, and we bring the same standard to a first-time council candidate.

Call (313) 442-3633 · Email moe@visuallion.us · Start a project

What we make for campaigns

Campaign ads for cable, broadcast, streaming, and social. We've produced many cable TV ads and deliver broadcast- and cable-spec files ready for air, along with versions for streaming/OTT, digital pre-roll, and paid social. We plan :30, :15, and :06 versions from the same shoot.
Candidate bio videos. A short film that introduces the candidate, their story, and why they're running. It's often the first video a voter sees.
Rally and event coverage. Multi-camera coverage of rallies, town halls, launches, and election nights, cut into highlight films and same-day clips.
Social cutdowns and vertical video. Reels, Shorts, and TikTok-ready vertical edits with burned-in captions for viewers who watch with the sound off.

Campaign video in English and Arabic

Metro Detroit has one of the largest Arab American communities in the country, and many Michigan races are decided by voters who are best reached in more than one language. We produce campaign video in English and Arabic, including subtitles, voiceover, and on-camera direction in both languages, and we can accommodate other languages for your district.

It makes a measurable difference. On the Hammoud for Mayor campaign, Arabic-subtitled videos had a 26% higher view-through rate on pre-roll/OTT and 24% higher retention at the halfway point on social.

Why campaigns work with Visual Lion

We've done it at the state and national level. For the Michigan Democratic Party we produced 20+ videos across the 2024 cycle: fast-turnaround recaps, a four-film set from the DNC in Chicago, a spotlight on the Michigan delegation, and a highlight film from the Obama rally. See the full Michigan Democratic Party case study.

We think in formats, not just one ad. The Hammoud for Mayor case study breaks down a seven-format video strategy that earned more than 3.8 million impressions and 280,000+ reach. It also showed us that on social, 15-second ads were viewed in full 4.2x more often than 30-second ads. We bring lessons like that to every new campaign.

We know Detroit and Dearborn. We're based in Dearborn Heights and have worked with candidates and communities across Metro Detroit.

Documentary-grade storytelling. Mohammed filmed documentary work featured by National Geographic in its COVID-19 remembrance video, Remembering Lives Lost: COVID's Toll, and is credited by name. That interview craft is what makes a candidate bio feel honest.

One team from script to delivery. Founder Mohammed Al-mawla leads projects hands-on, from strategy through production and the final color grade. You're not handed off between vendors.

Our process

Strategy call. We talk through your race, your audience, your message, your budget, and your key dates (filing deadlines, absentee ballot drops, early voting, Election Day).
Script and plan. We write or refine scripts, build a shot list, and plan the shoot around the candidate's schedule. Ask us about capturing several spots, a bio, and social content in one shoot day.
Production. Our crew handles camera, lighting, sound, and aerial footage where it helps. We travel to you anywhere in Michigan.
Edit and review. You review cuts and send notes. We revise, then finish with color, sound mix, graphics, and captions.
Delivery. You receive files built for each platform your campaign or media buyer is using.

Deliverables and turnaround

Every campaign is scoped individually, so we quote each project after the strategy call rather than posting package prices. A typical campaign engagement can include:

A broadcast or streaming master (for example :30) with :15 and :06 cutdowns
Horizontal (16:9), square (1:1), and vertical (9:16) versions
Caption files and burned-in caption versions
Broadcast- and cable-spec masters ready for station and cable delivery, plus paid-media-ready exports for streaming and ad platforms
English and Arabic versions (subtitled or voiced), with other languages available
Raw selects or B-roll packages for your digital team, if you want them

We offer fast turnaround for campaign timelines, including rush edits for rallies, debates, and rapid response. Actual timing depends on scope and the review schedule, and we'll give you a realistic date before we start. If your campaign also needs ad placement, we offer media buying support, including digital ads, A/B testing, and cable and radio buys.

Service area

We're based in Dearborn Heights and serve campaigns in Detroit, Dearborn, and across Metro Detroit, including Wayne, Oakland, and Macomb counties, plus Lansing, Ann Arbor, Grand Rapids, Flint, and the rest of Michigan. We're a service-area business, which means we come to you: your office, your events, your district.

Frequently asked questions

How much does a political campaign video cost? It depends on the number of spots, shoot days, locations, and deliverables. We quote each project after a short strategy call so you only pay for what your race needs. Call (313) 442-3633 or email moe@visuallion.us to start.

How fast can you turn around a campaign ad? We plan for campaign timelines and offer rush edits for rallies, debates, and rapid response. Exact timing depends on the scope and how quickly your team can review cuts. We'll set a clear delivery date before we begin.

Do you work with campaigns from any party? Yes. We work with candidates and campaigns of any party. Our work for the Michigan Democratic Party, including 20+ videos and coverage of the 2024 DNC, shows the scale we can handle, not a limit on who we work with.

Can you deliver ads for cable TV, streaming, and social media? Yes. We've produced many cable TV ads and deliver broadcast- and cable-spec files, plus streaming cutdowns and vertical versions for social, all from a planned production day.

Do you make campaign videos in Arabic? Yes. We produce campaign video in English and Arabic, with subtitles, voiceover, and on-camera direction, and can accommodate other languages. On the Hammoud campaign, Arabic-subtitled videos had 26% higher view-through on pre-roll/OTT.

Do you only work in Detroit? No. We're based in Metro Detroit and travel to campaigns anywhere in Michigan, and we've covered national events like the 2024 DNC.

Let's talk about your campaign

Tell us about your race, your timeline, and what you need. We'll come back with a plan.

Call (313) 442-3633 · Email moe@visuallion.us · Contact Visual Lion